Supercover selects BI Tool from Maginus for improved decision making

Published 5th December 2008

– The Supercover Group, an independent distributor of children’s nursery products to household names such as Mothercare, Toys R Us & Argos, has selected Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, to supply and implement a Business Intelligence tool that will enable the company to make more informed decisions to support its growing business.

After using Maginus ERP for two years, Supercover decided that it was ready for a more integrated solution for managing data. James Phillips, Managing Director at The Supercover Group, commented, “Maginus’ ERP system works really well, but we soon realised that we had lots of great data available and some really quite sophisticated reporting requirements. We needed a quick, efficient and simple way to extract the data and produce the business reports that we require to help with our decision making. We wanted a tool that non-IT people could use to get hold of information quickly, as we were struggling to see sales patterns and margins and we needed all this information in real time. As a business this is critical, as having visibility of real time business information is key to decision making.”

“We don’t have a large IT department, and wanted a solution that didn’t require complex, time consuming training. The new system will make our business more efficient and flexible. It’s cost effective, quick to implement and integrates easily with our other systems. Most importantly, it is simple to use, especially for our non-IT personnel, who are the main users. One of the benefits of the new solution is that it allows the management team to get a feel of what’s happening in the business, giving them visibility of where we’re performing successfully and areas that can be improved to take the business forward. This technology allows us to be more proactive when making decisions.”

Mark Thornton, e-Commerce Director, Maginus said, “We are combining our knowledge of Maginus with our experience of designing sales and inventory data warehouses developed to Kimball standards. We utilise the Microsoft Business Intelligence components to distribute information to knowledge workers within the Supercover organisation. We are delighted that the application has been well received, and that our strategy to make BI an enterprise wide solution is truly giving benefits. We are looking forward to the prospect of implementing additional phases of the project, such as our Predictive Analysis solution.”

Technology

Maginus Business Intelligence Architecture:

• Microsoft SQL Server 2005 and 2008
• Microsoft Reporting Services
• Microsoft Report Builder
• Microsoft Analysis Services
• Microsoft Integration Services


About Supercover

Supercover design, develop, manufacture and distribute some of the most innovative nursery products in the world. Independently owned, their main product categories are award winning pushchairs, furniture, bedding, highchairs and accessories. They are also Europe’s Number 1 Disney Baby licensee in this sector.

Based at their lakeside headquarters in Bolton, Lancashire, The Supercover Group Ltd was founded 25 years ago through the development and manufacture of a simple idea that captured consumers’ imagination. This ideas based approach is still true today after rapid expansion to include the Cosatto, Zorbit and Baby GoGo Brands. The company ethos is equally simple: “Baby stuff with personality!” – quality innovation and state of the art technology meets stand out design.

www.supercover.co.uk www.cosatto.com


About Maginus

Maginus builds intelligent software solutions that enable wholesale distributor, retailer or mail order companies to increase sales, improve customer service and build long-lasting customer relationships.

With the highest fit of any multi-channel solutions provider, Maginus provides a range of software and technology solutions that will meet all business management needs in a single integrated environment. Core solutions enable companies to maximise revenue, improve efficiency and enhance the customer experience from start to finish. Over the last 30 years we have built up a vast depth of knowledge in supplying IT solutions to multi-channel retail and distribution companies. There is no major sector that we haven’t been involved in.


Maginus.com
PR Contact
Emma Easterbrook
Fieldworks
Tel: + 44 (0) 1435 873080
Emma@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk